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marketing leader with experience across operations, brand, content, comms, partnerships, & events
The Algorand Gambit: 2024 Roadmap
Developed the theme, messaging, and promotion plan for the 2024 Algorand roadmap, which earned 94M+ press impressions and 400K organic reach across social channels. The chess theme will be drawn out in activations across 2024.
Earth Day 2022: Algorand shines a light on blockchain sustainability in Times Square
On Earth Day 2022, Algorand took over Times Square to shed light on our carbon-negative blockchain. We flooded the iconic intersection with 47 screens of Algorand green before fading them to black.
Times Square going dark for one hour saves 6,500 kilowatt hours of electricity, equivalent to the power needed to process 350 million transactions on the Algorand blockchain.
The activation earned 40 million impressions, with Algorand seeing a 71% increase in brand mentions, and was also awarded multiple Webbys and an OBIE award.
Times Square going dark for one hour saves 6,500 kilowatt hours of electricity, equivalent to the power needed to process 350 million transactions on the Algorand blockchain.
The activation earned 40 million impressions, with Algorand seeing a 71% increase in brand mentions, and was also awarded multiple Webbys and an OBIE award.
Earth Day 2022: Algorand shines a light on blockchain sustainability in Times Square
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Decipher 2022: Algorand's second annual ecosystem conference
Decipher 2022 gathered over 2,000 developers, founders, investors, and Algorand superfans for a two day conference in Dubai.
Algorand | Second annual Decipher conference held at Madinat Jumeirah in Dubai, UAE
Premier sponsorship and brand activation at CFC St. Moritz
Algorand | OOH during Eth Denver, 2023
Teen Vogue x TOMS | Teen Vogue Meetup in Chicago, IL
Algorand | Activation of Formula-E team Envision Racing's simulator experience
ICSC | Retail Conference Programming
WIRED | Talk & sneaker signing with NIKE's Tinker Hatfield
WIRED | Black Girls Code event with Alexis Ohanian
Teen Vogue Summits, 2017/2018
Teen Vogue | "Road to the Summit" Meetup event
WIRED | Screening of "Gattaca" and post-show talk with Edward Snowden
Teen Vogue | Grace VanderWaal performing at the 2018 Teen Vogue Summit
Teen Vogue | Model & activist Halima Aden tells her story at the Teen Vogue Summit
WIRED | Microsoft CEO Satya Nadella speaks at WIRED25
Teen Vogue | Career mentor session at the Teen Vogue Summit
Glamour x Paragard | "Learn to Graffiti" experience at Glamour Women of the Year Summit
WIRED | An interactive robot "petting zoo" at WIRED25
Teen Vogue | Hillary Clinton and Yara Shahidi on stage at the Teen Vogue Summit
WIRED | Behind-the-scenes at Levi's in Silicon Valley
Algorand | Second annual Decipher conference held at Madinat Jumeirah in Dubai, UAE
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